So, everyone under the sun probably wants the ability to rent games from home without needing to wait for discs to show up. But pretty much nobody agrees with the prices Sony has instated on PlayStation NOW (the digital streaming service for PlayStation 3, PlayStation 4, and PlayStation Vita) especially for long term rentals / streams.
A great solution to this stop-gap preventing digital rentals from really prospering in the PlayStation ecosystem and making noise in the industry overall as they should be, would be to offer a cheap monthly solution similar to Netflix that didn’t require pay for each game.
Such a plan was said to be in the works for months, today Sony has finally announced that plan’s price. But is it too much? Here are the details below, followed by my own personal opinion about the service, where it is today, where it’s going, and how I feel about these price points / feature offers.
PlayStation NOW Pricing:
- 7 Days Free Trial Offer for new PS NOW subscribers
- $19.99 – 1 Month Access to “100+ PS3 Games”
- $44.99 – 3 Months Access to “100+ PS3 Games”
- OR Continue Renting At Current Prices without Monthly Access
The problem I see with this system is that users are being offered the one month option for $19.99 and feeling like it is too much, when Sony has offered the 3 Month option at a price that essentially reduces that closer to $14.99 (a price we are all too familiar with for monthly services, but has been deemed acceptable by users of services like Netflix in the past). If this could have been debuted for $14.99 a month and some sort of yearly discount like $99 a year or so, people would be much more interested.
Even though this isn’t much more than that, Americans have long had a psychological obsession with numbers in advertising that proves this theory. That’s how the entire 99 cents thing got invented, meaning – when an item costs $19.99 instead of $20.00 a psychological mind trick is being performed on you by the marketing team of that product. Sony failed to keep up with the latest in American marketing when deciding their prices.
So with that in mind, it seems Sony is $5 too high on the monthly fee, and $10 too high on the yearly fee for what people have deemed acceptable as recurring fees in their lives for services like this.
For all of the content Sony is offering, they are right to expect great profits. But those profits are going to come from a huge amount of users enjoying to get a great deal on streaming these games, not from abnormally high prices that the rest of the industry is already well beneath.