Brief Opinion Piece: Marketing Has Diluted The Narrative

Marketing in Video Games

As of late, entertainment consumers are being flooded with generic content and have a hard time connecting with games and film coming out of some mainstream studios. Not all game developers and film makers are victims to this trend, but the ones that are may not realize until it’s too late and substantial damage has been done to their franchise or their bottom line.

It’s no secret that in the recent past, innovations in graphics quality have taken priority over gameplay mechanics throughout the video games industry to the dismay of many gamers. This has been a double edged sword though and as realism in games increased to a satisfactory level, thankfully, a big industry focus has returned again back to gameplay mechanics and fun factor particularly evident with the rise of indie titles and success of new IPs. However, the decrease in interesting narrative material throughout well known franchises has no benefit nor upside, and only hurts the experience that a game can provide.

It seems development studios have fallen out of touch with the storylines in their once more artistic projects while being blinded by comfortable sales caused by repeat buyers and new customers pouring into the growing industry. What should be recognized though is that these same customers are mostly made up of people expressing frustration, accepting mediocrity, or just too new to the medium to know any better.

As I said previously, not all developers have fallen victim to this problem, and it’s not isolated to just video games. Some are still making great stories that grab players from the start and are intensely interesting throughout. But just as many chased graphics giving gameplay the backseat in recent times, marketing or mass appeal of an idea now being favored over its entertainment / creative merit threatens to be an ongoing mistake that major film and game companies need to start avoiding.