Disney was blamed by EA Games in statements made to the gaming community referring to their reasoning behind such anti-consumer practices. CFO of EA Blake Jorgensen stated that “-you wouldn’t want a pink Darth Vader-“ as an example of how DICE allegedly wasn’t allowed to do things that alter the canon of Star Wars. This of course, is extremely untrue being that the entire modern Battlefront series has been off-canon blessed by Disney, the owners of the Star Wars universe.
EA Games has lost $3.1 Billion in Stock Value (8.5% Down from Normal) /* Update: EA Games stock value continued to drop a total of $6 Billion lower, signaling that the issue has still not died down at the time of this post*/ recently since the Star Wars Battlefront 2 scandal that rocked the industry regarding Star Cards being the only way for players to progress in the game. These Star Cards are a virtual currency tied up with tokens allowing the game’s entire content to be locked behind a Lootbox system which would cost players $1,200+ on top of the game’s initial $60 price tag or some insane amount of hours that slowed the pace to such a halt.
Government officials have now began to crack down on the game industry as it is likely scrambling behind the scenes to fix the issue before more laws and regulations are passed. In many other countries, the government already regulates gaming. Overall, the Electronic Software Association regulates gaming itself in the United States – which is owned by game companies (an obvious conflict of interest).