Category Archives: Market Research

Nintendo’s Stock is at it’s highest since 2008

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According to The Hollywood Reporter, Nintendo’s Nintendo’s market capitalization is now at $49.8 billion (5.56 trillion yen), just ahead of Sony’s current market value of $48.6 billion (5.43 trillion yen). Sony deals in much more than Nintendo, which mainly does hardware and software. Ever since Pokemon GO came out last year Nintendo’s stock has been going up and up and up. Hitting big pockets of success when Pokemon Sun and Moon released, and when the Nintendo Switch first launched. The current stock price is 39,280 yen ($352), making for it’s highest value since 2008, which was the arguably the height of the Wii and Ds era.

ARMS breaks 100,000 copies in Japan in two days, Outperforming Tekken 7

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ARMS is the big new fighting game IP from Nintendo for their new platform the Switch. It is a massive hit in Japan selling 100,652 beating out every game on the market in Japan. Funny enough Mario Kart 8 Deluxe, and Breath of the Wild are number 2 and 3 on that list. ARMS has outperformed Tekken 7 despite the larger install base on the PS4 in Japan. Tekken 7 has sold 76,603, while ARMS sold over 100k in 2 days. Nintendo Switch has been a huge hit in Japan and in the world, and now their new IP ARMS is beating out well established fighting game series in Japan.

Xbox Scorpio – Knowledge Is Power

Xbox SCORPIO REALGAMERNEWZ JON IRESON

Microsoft has packed everything they can into a new Xbox designed for ultimate performance on the latest 4K HDR Smart TVs with no input lag for gaming on 4K HDR modes (see websites like rtings.com for lists of compatible TVs and the latest deals). Xbox Scorpio was originally announced as a power-house machine that will dramatically push the Xbox console specs and gaming performance as well as further progress the ubiquity of Microsoft’s approach to Xbox Anywhere, Xbox Early Access, Xbox 360 / Xbox One backwards-compatibility, and other new digital ways to play games at high level.

Performance is where Xbox Scorpio focuses, but is not the only place the system lands. It also finds time to provide the luxury features to make the new Xbox more durable.

  • Liquid Cooling with Silent Super-Speed Fan designed together for Vacuum Cooling.
  • Digital Voltage Regulator. Minimal Power Consumption and Built-In Power Protection.
  • 1TB 2.5″ HDD, UHD Blu-Ray + Blu-Ray + DVD Combo Drive, 12GB GDDR5X (326GBps).
  • 8 “custom-x86 cores” @ 2.3GHZ Each, 40 Radeon “compute units” @ 1172MHZ

The Xbox Scorpio’s goal is to provide a uniform experience in upgraded performance for all Xbox games including existing Xbox One and Xbox 360 games, without the need for a patch. This is made possible by providing a generational leap in hardware between each unit. By blurring the line between a revision and a totally next-gen hardware, Microsoft has made a machine powerful enough to simply render the entire Xbox dashboard environment at a 4K HDR resolution and sample games up from 900P, 1080P, 1440P, and etc. into one standard resolution in which performance can be maximized using existing code without the need for patches and updates. We await the unit’s release to evaluate the success of these claims, but analysts are pleased to see the specs of the Xbox Scorpio thus far in relation to these claims including experts such as Digital Foundry.

Forza Motorsport 7 4K Gaming 60 FPS XBOX SCORPIO MICROSOFT STUDIOS

The Real Question: Native 4K?

There’s been a lot of buzz-words going around with the release of the PlayStation 4 Pro and announcement of the Xbox Scorpio pertaining to 4K Gaming on a console and while it’s exciting that these affordably priced machines (compared to mid-to-high-tier 4K PC Gaming rigs) are offering 4K visuals we have to set our expectations realistically. As it stands PC Gaming is still adapting 4K as a standard and currently running games in that resolution requires a lot of power. Forza Motorsport 7 is said to be running native 4K at 60 frames per second on the Xbox Scorpio in private, behind-closed-doors showings between Microsoft Studios and Digital Foundry – but will this translate to other games?

What the PlayStation 4 Pro was intended to produce for games is more similar to what the Xbox Scorpio explains itself as for existing games as well. That is, a uniform resolution boost – like running your old PC games on a better PC and Monitor a few years down the line. This is a way console gaming has learned from PC Gaming over the years. Xbox Scorpio may be able to even better perfect this concept, given the higher amount of processing power packed into every unit.

But the real question is, will the Xbox Scorpio really be able to pull off native 4K Gaming? It remains to be seen, but it’s the most powerful home console currently in plans and Microsoft has seemingly done everything possible to pack the punch the player needs – perhaps a risky move for a giant corporation to take, but one gamers will appreciate if it pays off big and wins the affection of the high-spending but niche and hardcore demographic.

Xbox Scorpio RealGamerNewZ PC Gaming Xbox ONE 4K Gaming HDR

Xbox One Vs Xbox Scorpio – Performance Breakdown

Xbox Scorpio performs around 4.5 times faster than Xbox One when rendering data for graphics and virtual game world environment simulations (notorious for requiring significant amounts of equations to be solved rapidly in succession). This is also significantly more powerful than Sony’s PlayStation 4 Pro and begins to make a value proposition challenge to the realm of PC Gaming again – something we haven’t seen in a long time from consoles. It remains to be seen if Sony will later respond with another hardware update, and we know that NVIDIA is planning to launch a new line of graphics cards this year – so Xbox Scorpio certainly has no shortage of competition.

Price Predictions:

Xbox One should be expected to be replaced by Xbox One S as the Scorpio model hits the market. This will shift the pricing of the Xbox One S to be more in line with the holiday bundle deals seen for Xbox One during last winter. $249 – $299 for the Xbox One S with or without a game / special color and skin (depending on the current promotions going on at the time of each model’s release) is a safe expectation to have for the base hardware which will still be able to play all of the games that Xbox Scorpio leads development for – just not at the same performance level.

$499 would be an acceptable launch price for the first units of the Xbox Scorpio with a free game included, maybe a special color / skin, and once the unit has had time for mass production a bare bones model with no special color / skin and no game should be made available to gamers for $449 so that they may get into the luxury experience and begin buying tons of Microsoft’s software offerings in the Xbox Store. This particular suggestion may be in line with what Microsoft has planned, or it may not, but at this point I’m just voicing my own opinion on the price point for Xbox Scorpio – so take it as a grain of salt and be on the look out for official confirmation when Microsoft decides to tell us their plans.

Xbox Exclusives – The Final Puzzle Piece

If Microsoft expects the Xbox Scorpio to take off in the way that the gaming industry needs, 4K Gaming out of the box in high-spec at a low-price will mean nothing without heavy-hitting software to showcase its strength. There is a high likelihood that Microsoft Studios has been preparing for the Xbox Scorpio launch for quite some time, and has put aside enough surprise projects to shock the market with the launch of the HDR Xbox. Gamers expect E3 2017 to reveal the final puzzle piece to Xbox Scorpio’s offerings.

Why the Nintendo Switch could sell very well

Switch 3Nintendo finds themselves in a unique position with their system, the Nintendo Switch. This could be the savior system for Nintendo, or a final nail in the coffin, at least for them in the console hardware market. You see their situation isn’t as dire as some are lead to believe.

The Nintendo 3ds as of December 31st, 2016 has solid 65.30 million units, despite a very slow start due to it’s $250 price tag, that was cut in half a year to $170, which I will admit clearly also helped sales. But the 3ds despite a very rocky first 6 months, was helped due to two main things, the price cut, and the release of Mario Kart 7. Mario Kart 7 has gone on to sell 13.41 million copies, and despite being the first big game released for the system, is the second highest selling game on the platform. Now when we compare this to the Wii U, which as of December 31st, 2016 had only sold 13.56 Million units, which as we all know is quite terrible. But oddly enough their was anomaly when Mario Kart 8 was released on the system, going on to sell 7.34 million units, being the highest selling game on the platform, actually pushing units, and over a 60% attach rate to the Wii U. Clearly this wasn’t some savior for the Wii U, but clearly it managed to get fans out there to purchase the system potentially mainly for this game, likely a few others which we will mention later.

Now Mario Kart 8 Deluxe, which is a port/redone version of Mario Kart 8, comes on April 28th, being as far as we know the next big game to come to the Switch. Now I am not saying that Mario Kart 8 Deluxe will create a foothold for the Switch in terms of pushing sales, but based off previous market research, it even managed to push sales on the Wii U for a short time. I know some people will consider it, merely just a port, but I think the sales of this game may surprise some that say that, especially due to the nature of the console, and the fact only Wii U owners have played Mario Kart 8, plenty of new comers, possibly those who owned Mario Kart 7 but never had a Wii U, will pick this up.

Another title that is popular than many may think is Monster Hunter. This will be an interesting, especially after it’s previous entries on the 3ds all sold around at least 3 million units, obviously pushing the series more into the mainstream. Now the games don’t sell well at all in North America and Europe, but in Japan the series lives and breaths due to the Japanese love of portable gaming. So when this game comes out expect high sales in Japan, and possibly a boost in units, based off of what happened when Monster Hunter 3 Ultimate released.

Super Smash Bros for the Switch is also a big title being tossed around. I am sure that this will generate sales selling 4.99 million units on the Wii U. But this did not move systems as Mario Kart 8 did. Making me believe those who bought the Wii U for Mario Kart 8 did so in mind of also getting Super Smash Bros, which is entirely possible.

Super Mario Odyssey clearly will be a big one, Nintendo seeming to make it their flagship game this holiday. This could potentially be the big sales boost the Switch will get but, it may happen before that, if a Pokemon game comes out this year. Their has been rumors surrounding this, but I am here to discuss facts and just the possibility of what could happen whenever the next iteration of the series does release. Pokemon X and Y is seen as one of the big pillars of the 3ds, being the highest selling game on the system, pushing more than 15.14 million units. But also as of recent, Pokemon Sun and Moon are the fastest selling games ever on the 3ds, being out for only half a year now and selling more than 12.94 million units already, with the potential of even passing Pokemon X and Y. Pokemon Sun and Moon were also the best selling games of 2016 according to VGchartz. So the potential is there, with Pokemon being the game to surely get people to own a Switch.

Clearly the Nintendo Switch is off to a great start selling 1.5 million of it’s 2 million units. The Legend of Zelda: Breath of the Wild has a 89% attach rate on the system, which is too be expected, as it’s the game clearly with the most draw on the platform. I do know their could be other games such as Splatoon 2 that generate sales, but I’m just not sure that’s what I’d call a system seller for any specific region, I’m sure it’ll sell but mostly to those who already own a Switch, or will buy one in the future.

By the end of the year I will come back to this and see if anything I said came true due to market research I’ve done based on the past. But clearly the other elephant in the room is 3rd party support being a big factor, I can’t comment on that as we don’t know everything that is coming out yet as the Switch has about nearly 30 games on it as of now. I hope what I have shared helps show you the potential this has based on the past, by the end of the year, I think we’ll know what this system is and it’s future.

 

 

PC Gaming Piracy Still Dangerously Out Of Control

RGN Analysis

  • PC Sales of Resident Evil 7 (Story-Focused, Weak DRM) – 400,000
  • PC Sales of Assassin’s Creed: Syndicate (Story-Focused, Weak DRM) – 240,000
  • PC Sales of Diablo III (Always-Online DRM for PC and MAC Versions) – Over 5 Million
  • PC Sales of Grand Theft Auto V (Always-Online DRM for PC Version) – Over 7 Million

Luckily Resident Evil 7 will still be relaunching on PC with HTC Vive support for its VR Gaming segments currently exclusive to the PlayStation 4 VR. Re-releases and updated content, texture resolution, and feature packages helped bring Grand Theft Auto V to profound heights of success. Always-Online DRM helped the PC Version of the game actually move units.

Resident Evil VII BioHazard Sales

Call of Duty: Infinite Warfare is a game in the COD series which, unlike others before it, did not significantly excite PC Gamers to play multiplayer online. Every year though, regardless if the multiplayer portion of COD is popular that year – the title is pirated in droves for a quick, free single player experience – costing Activision and unlucky developers untold millions in research and development budget spends that will never be made back as sales fail to meet goal.

In the case of COD and shooters like it which offer a story mode, just having an online portion isn’t enough to stop gamers from pirating the game. There are already lots of online multiplayer shooters on PC considered more innovative, including various booming Early Access sub-genres of Survival Shooters.

Call of Duty Infinite Warfare Sales

Now let’s compare PC Sales to Console Sales of PS4 / Xbox ONE Generation Games, home game consoles which are difficult or impossible to pirate games on at the time of these launches.

See how the Pie is divided more evenly on Diablo III and GTA V versus AC: Syndicate and Resident Evil 7:

Grand Theft Auto V Sales vs Diablo III Sales

Assassins Creed Syndicate Sales

Even UPlay, a form of loyalty program and DRM from Ubisoft on PC hasn’t made too much of a significant dent in the problem. Since most releases simply cannot get away with the ‘Always Online DRM’ found in the PC versions of titles like Diablo III and Grand Theft Auto V.

Rockstar Games may opt to bring back their so-called “entitlement verification system” for Red Dead Redemption 2’s PC Edition. This background service enables Rockstar Games servers to double check game files, attempt to reduce cheaters / hackers / exploits in their game world, and ultimately detect & disrupt pirated copies of the game.

The alternative… is never getting RDR 2 on PC at all. And now we begin to see the consequences of piracy on the industry.

Some DRM systems are still out there and are similar to the likes of Xbox ONE’s original design concept. In terms of the problem with drastically reduced sales due to piracy, requiring a user to always be online is the key. Multiplayer components and requirements pair up a user with a code and aggressive systems from publishers like Rockstar Games have gone as far as to distract and waste pirated users time with broken versions of their games spread throughout the Video Game Torrent community.

The future of PC Gaming could rely on a combination of traditional marketplaces with or without DRM like Steam and GOG but also on increasingly pro-consumer, fair yet powerful DRM systems built-in to products like Xbox Anywhere, Xbox Games Pass, PlayStation NOW, in order to allow AAA publishers to mitigate risking millions in the budget for a PC Version that’s just going to get pirated.