With the recent release of Nintendo’s Wii U console and the expectation of dominant sales, it seems that Nintendo may have hit a plateau in the eyes of gamers. As the sales surprisingly dropped down to barely over a hundred thousand a week only several months after release, Nintendo seems as if they may have run into a pickle. But this may not all be so true.
From what we have seen Nintendo’s brand name do over the past decade, I think it is safe to say that Nintendo knows exactly how to execute strategic moves throughout the video game industry very nicely. As much as the hardcore gamer and gamer enthusiast knows of the Wii U’s presence, the overall word on the street has only ever-so-slightly been tapped into. We all know how Nintendo and their marketing strategies are second to none when it comes to promoting their console. Besides its yet-to-be-released and highly anticipated games driving the Wii U to glory, it’s their marketing that is going to be key this generation, and striking when the time is right.
Although the “gimmick” (Wii-motes, as the hardcore audience would say) isn’t as appealing this time around, I think it is safe to say that Nintendo will be back in this for the hardcore gamer. There is still plenty of time so strategize against the raw power that Microsoft and sony are about to unleash this upcoming generation. but more so, have a next generation Mario and Zelda come out with fire balls and swords blazing, as well as backed by a supreme marketing strategy.