4,000+ people responded to a survey by ShowFilmFirst about the technology of 3D movies. Here are the findings that were put together with the results.
Inflated ticket price to see a 3D movie means a trip to the cinema is no longer a cheap night out.
A Saturday afternoon screening at the BFI Imax in London, for instance, will set you back £17.90 a ticket
In a ShowFilmFirst survey of 4,724 people just 6.5% of people asked stated they weren’t put off by the extra cost of a 3D screening, while a further 29.7% would pay it but only if it was something they REALLY wanted to see.
22% said they saved money by keeping hold of their 3D glasses for next time.
Most people (74%) said that they definitely would or might prefer seeing a 3D movie at an Imax rather than on a 3D screen at a local cinema but 15.6% would think twice about seeing a film generally in 3D because of the extra cost and over a quarter (25.3%) would choose to see it in 2D if available instead for that reason.
But not everyone is a fan. 42% stating they didn’t fancy seeing their film of choice in 3D.
This could be down to the fact that some 60% of respondents were women, the majority of whom were aged 26 and above. 3D films lend themselves to spectacle and the kind of movies more popular with male audiences,
So-called women’s movies, on the other hand, tend to be more plot and dialogue driven, rather than effects laden. When asked what type of movie most benefits from being in 3D, 49% said that animation was best, as opposed to 39% liking action or adventure. 2% opted for musicals.
It seems the female audience is out on 3D, which is the last place the studios and cinemas want them to be. However, as box office figures demonstrate, the 3D market is a lucrative one and the culture is changing, with a trip to see a film at the IMAX an event rather than something to do.
The abundance of family oriented 3D films, particularly CGI animation, has still enticed purse string controlling mums to treat the kids during the school breaks, while action, adventure & even the occasional horror remain the staple of a great date movie.
With Thor, Spider-Man, The Smurfs and The Hobbit all scheduled to make an appearance in 3D in the coming months, not to mention Avatar 2 AND 3 in production, the challenge is on to persuade female audiences that bigger is better after all!
What are your thoughts on 3D films? I did see Avatar on its cinema release in full blown Imax 3D but with my vision. 3D doesn’t work for me, hence I avoid 3D films. It doesn’t really bother me though. I don’t beat myself for not being able to immerse myself in 3D worlds.
Do you watch films in 3D if you have the choice? Or does the cost put you off?
If you were making a t film, would you rather it was made in 3D or 2D?
Many thanks to those at http://www.showfilmfirst.com/ for hosting the survey and sharing the results with us.
Do check them out.
Editor’s Note: RealGamerNewZ has moved web servers, some older posts can no longer be commented on and have been preserved without their images. Thank you for your understanding in this matter. This article was written by From Page 2 Screen on 20130815 and was last modified on 20130815 .