[Update #2: Lord Fluffy, the Diablo streamer who asked if Diablo Immortal will come to PC, has released a detailed overview of the context behind his question and Activision Blizzard’s reaction]
[Update: Activision Blizzard stock value has dropped 7.2% (resulting in $3.7 billion USD lost) following the Diablo Immortal announcement discussed below]
Some companies are so loved by gamers that they can do no wrong. Others discover, they are no longer part of that club! In a disastrous move, Activision Blizzard announced Diablo Immortal for mobile to close out their keynote speech at this year’s Blizzcon 2018. The game is being developed by NetEase and will see the franchise delve into the free-to-play MMO genre.
The original Diablo 2 producer has come out and said he doesn’t believe Blizzard understands gamers anymore. Fan reactions to this announcement have been so negative that the PR team behind this game is now censor criticism from the internet as a petition against its release is gaining momentum. So why are people so upset? Where did it all go wrong?