For years small, family owned shops that sell video games have violated their contracts with major gaming companies in a practice known as “breaking street dates”. This process is that of gamers getting their hands on brand new games days (or weeks) before the actual release date of the title. Store owners sell the game ahead of time (often at an extra premium) upon receiving their shipments, then simply ring up the transaction after the fact on launch day.
One of the most popular games that traditionally gets its street date broken is the Call of Duty series. The biggest problem with that is the competitive nature of online multiplayer shooter games. Getting to play the game early can lead to a massive advantage as early players begin memorizing maps, weapon styles, and various other aspects. Treyarch have done something about this problem though, and you may see players bragging on social media, holding their Black Ops 4 discs in hand, but they won’t be gaining an edge this time.