[Update: This deal confirmed during X018 Event, More Info: Microsoft Xbox X018 – Inside Xbox Event Full WrapUp & Videos]
Phil Spencer inherited a mess from Don Mattrick when he took over the Xbox brand after their famous failure in marketing at the beginning of this game console generation back in 2013. Long term damage occurred to the brand from the aggressive and confusing messaging of Microsoft’s later cancelled “always online DRM” system for the Xbox ONE. In addition to this, a mismanagement of publishing deals and lack of foresight in studio investment has led to an unmistakable lack of exclusives on the console throughout this entire games console generation.
Excellent games take a long time to develop, and with Phil Spencer steering the Xbox brand back towards the right direction behind the scenes, the fruits of this labor have yet to materialize. In order to ensure that such a problem won’t happen again, and gamers know that Xbox takes this situation seriously – Microsoft announced at E3 2018 that they’ve been acquiring a number of respected game development studios and even creating some of their own.
Ninja Theory (best known for Hellblade: Senua’s Sacrifice) is one of the studios Microsoft has acquired as well as Undead Labs, Playground Games, Compulsion Games, and more. This week we also received the news that the final stages have been entered in a deal between the Xbox team and the development house behind Fallout: New Vegas and Pillars of Eternity. Obsidian Entertainment will become a subsidiary of Microsoft if this deal goes through, further bolstering the company’s commitment to Xbox and gaming overall.