Tag Archives: PS4 Life Cycle

Sony outlines PlayStation’s future and trends in the video game industry

Recent events in which Sony revealed more information including investor relations meetings in Japan have had a few inappropriate but understandable reactions and this article aims to address some of these industry talking points from a market research angle. While many have taken the most honest statement from Sony out of context and ran with it, the fears of its PlayStation brand being put to rest ahead of schedule are largely unfounded and the product of a general misunderstanding of the strategies that were discussed in these meetings.

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