It appears GameStop is ushering in a new level of “power to the players” by revamping their trade-in offerings as well as renaming them in the terms they use while speaking to customers. From now on, GameStop employees will tell you “Cash isn’t the only way to pay for games, you know” and then proceed to ask you “When’s the last time we bought a game off of you or you sold a game to us?” in order to draw attention to the demographic that they claim does not know trade-ins exist (2/3 of GameStop customers according to internal documents leaked through mainstream media this evening).
But that’s just the tip of the iceberg.
GameStop has used some pretty fancy wording here to make it sound like trade-ins are going to net gamers a lot more cash than ever before, and to some extent that is technically true. Take a look at the bigger picture though… With a bullet point reading off “Our average trade ranges from $7.20 to $14.00 with a base of $9.00. We are elevating the average base value up 20% or to $11.00.” which essentially confuses the issue that you’re looking at a two dollar increase for the average game – nothing major.
THE BIG NEWS THOUGH IF NEED TRUE is that there will allegedly no longer be anything extra for trading in your games towards a pre-order of the latest upcoming games you want (according to Kotaku). Perhaps all of those Last of Us: Remastered trade-ins finally caught up with them? It did sound too good to be true after all, leaving one to ponder ‘how did GS even profit off of that?’ and now we have our answer. They didn’t do too good off of it because now that type of promotional campaign is a thing of the past. On August 18, 2014 you’ll always get the same price trading in your games, whether it’s towards Far Cry 4, Destiny, Halo 5, The Order, or just some Steam Wallet. Of course, you’ll still be punished with a % removed from your value if you want to walk away with actual cash – which sort of makes the whole “When’s the last time we bought games off of you?” pitch sound pretty lame when you think about it.
It’s easy for this so sound like a good deal, but I’m not the only one who’s less than impressed with a 20% increase on what is already pitiful prices. After all, 20% of nothing is still nothing (metaphorically speaking, since they are offering more than nothing).
Kotaku author Jason Schreier-
-who first broke the story tells us in plain English that his last trade in got him just 25 cents and under the new system it would be worth 30 cents. A trade-in worth 10 bucks today will be worth “maybe” 12 bucks after the August 18, 2014 update. Two bucks ladies and gentleman. That is the price GameStop loyalists will be paid for being stripped of their precious pre-order / upgrade bonuses. Jason broke the story from insider sources (complete with visual evidence and training notes on how employees will be coached to comply with these new procedures).
It always gets weirder in the comments section though…
It seems that even those involved with GameStop are unsure if they are really going to get rid of promotions entirely or just ease off them for a while. The author of the original source of this leak even seems unsure with GameStop employees confessing they know about all of this, but not about the dumping of the promotional pre-order bonus. It is even claimed that that feature in fact is not being removed or at least not just yet – since a promotion is scheduled to be revealed on the same day as the new trade-in program. Confusing indeed. Be sure to check out the very last sentence in the GameStop internal document beneath this conversation between the author and a GameStop employee currently briefed on the new program.
Decide for yourself, is GameStop hanging on by a thread? Or is this a major plus one for gamers everywhere?
Have a look at some of the feedback for yourself as well as the original source post below:
Editor’s Note: RealGamerNewZ has moved web servers, some older posts can no longer be commented on and have been preserved without their images. Thank you for your understanding in this matter. This article was written by Mitch Walters on 20140805 and was last modified on 20140805 .